How to Quickly Write Riveting Emails in 7 Minutes or Less

(Even if you think you don’t have the talent)

“Email is the Honey that Brings in the Money™”

Dear Friend,

If you’ve heard about the wallet-fattening power of writing emails, for your company, or for others, and you are inclined to give this opportunity a whirl, or you want a major upgrade in your skills, what you’re about to read may put a lifetime of rocket fuel in your tank. In fact, this may end up being the most important, life-expanding, transformational letter you ever read.

My name is Matt Furey and…

Over the years, I’ve gained fame and fortune for writing and teaching knockout copy, especially with emails (and best-selling books), that pack a punch and increase sales dramatically.

But hold on there, tiger. You might be able to do what I have done or what the others whom I have taught have done. Perhaps even better. Then again, you might be better working for someone else because I’m not saying I guarantee you will be able to do what I have done, or what the others whom I have taught, have done.

There is a risk in doing what I do. I think of it as a worthwhile, practical, smart and intelligent risk… but I realize you may have some doubts because I did in the beginning as well.

This is why, I say, if you want to substantially increase the odds of fulfilling your desire, then it stands to reason that it’s probably a good idea to listen to someone who has been there and done it… and taught it to others who have also succeeded.

Most people, as many as 89% of those living in North America, think it would be a great idea to write a book some day (and travel the world). And many of these same people also consider copywriting, especially writing emails, to be an idea worth exploring.

Here’s  the truth: Without proper guidance, your chances of succeeding are not as good as they are with my help. And that’s a fact. I won’t sugarcoat the truth. I’m known the world over (141 countries) for telling-it-like-it-is, and this letter is no exception.

How I Got Started – My Early Struggles

In my earlier years, shortly before getting out of college, I had a goal to become a great writer. But nothing grand happened with this goal, even though I spent many days and nights on the typewriter (a thing of the past), as well as a computer. Truth is I have stacks of material I wrote before I learned the secrets I will be teaching you… the ones that catapulted me from making $50 an hour as a personal fitness trainer, to a daily, monthly and yearly sum so large it almost defies imagination. In my particular case, I did so well that I semi-retired for more than ten years, as I watched my son play baseball and my daughter perform in ballet.

What brought me out of semi-retirement? In part, it’s the desire to pass on my knowledge to my son and daughter… something you can do as well… when you have the knowledge I possess.

Now, back to my story. After I began learning the insider secrets, success did not immediately follow, so, once again, forget about this being a “get-rich-quick” scheme I’m writing about. It’s not. But if you follow my advice, if you avoid the mistakes and minefields I tripped over, well then… some mighty fine changes in your life could occur, and faster than you might be inclined to think. Many of the people I have taught, have created incomes, within a year, that easily brought in six and seven figures, per year. Nothing to sneeze about, don’t you agree?

I wrote my first book, The Martial Art of Wrestling, in 1995 and published it in 1996, along with a set of three video tapes. Sales were good enough to keep me afloat, but not much more than that. Even so, I was enjoying the journey and kept plugging away, believing that the sun would eventually shine over my endeavors (and bank account).

Between 1996 and December 1999, I came out with some other books and videotapes, and began to get traction, making as much as $15,000.00 a month. Not a bundle, but a good start, eh?

Well, one of the things I discovered during those years was that the more often I sent out an email to my ever-growing list of prospects and customers, the more money I made. But it wasn’t just any old email.

So while I had the email thing down in a unique way, I was still making a lot of mistakes that kept me from hitting a homerun with my books and videos.

Then, in January of 2000, I suddenly got smarter. I wised up.

I realized that I was ignoring some valuable pieces of the puzzle, but was also stubbornly, foolishly ignoring some vitally important factors. I figured, being college educated, I was smarter than the system that was taught to me by my mentors. I wasn’t.

When I finally woke up and smelled the cash, it meant that I did the following: Instead of banging my noggin against the bricks, I did as I was advised.

And guess what happened as a result? In February of that same year (2000), after putting all the puzzle pieces together, I hit my first home run with the book, Combat Conditioning. ‘Twas not just any ole homerun, either. It was a walk-off grand slam. Said a different way (for those of you who loathe baseball), I scored my first victory in the ring… by knockout. I got my hand raised in victory, and I left the ring last. By the way, that’s what winners do. Winners exit the ring, or the field… last. Losers leave the ring first.

As time went by, Combat Conditioning, brought me millions of dollars in revenue (allowing me to semi-retire). It was not my only grand slam or win by knockout. I began to win over and over again. It was as though I got my hand raised on a daily basis, mostly through the power of emails and ads that literally rocked the cashbar.

Then, starting in 2003, I began doing seminars and live events, teaching my secrets to rooms full of people, who with eager eyes, with hopes and dreams, hung on my every word. These men and women, in most cases, were average and ordinary folks, but after learning what I taught, many of these same men and women become knockout artists themselves.

One of them is my friend, Ben Settle, who said, “I’d still be pumping gas at Chevron if it wasn’t for what you taught me.”

There are many others I could site here, and you’ll see them a little bit later on in this letter… but for now I want to say this: If you have the DESIRE, if you’re hungry enough to focus on what you want and commit to the daily discipline that will make it happen, your chances of succeeding go up considerably and exponentially. But again, success canNOT be guaranteed. There are too many factors to make a ridiculous promise such as that. I will always tell it to you straight and that you can count on.

It’s the Combination

If we look at email marketing and info-publishing (writing books and creating courses) in “boxer speak,” you could say I’ve developed multiple combinations of the four main punches: left jab, straight-right, hook, uppercut.

The objective in a fight is usually to end it as quickly as possible and get on with the rest of your day. You might not think the same is true with email copywriting and the writing of books, but indeed, it is. Most of my emails are written in five to ten minutes… some take a bit longer… but the reality is that I’m not sitting around working all day long. I typically crank out three emails in an hour (and that’s with breaks in between), and then I’m nearly finished with my so-called “workday.” The rest of the day is spent checking and double-checking how well I did.

As for my books, I wrote Combat Conditioning fairly fast. The first edition was only 15,000 words. I wrote 101 Ways to Magnetize Money… in Any Economy, 12,000 words, in less than one day. By the way, the 101 book is now a Nightingale-Conant audio book. It doesn’t sell nearly as well as my other Nightingale-Conant product, Maxwell Maltz’ Theatre of the Mind… but it’s still garnering some nice royalty checks. By the way, in case you’re not interested in what I have to offer here, you can find both of those two audio books on audible.com – and you can download them and listen again and again, the way so many of the Furey Faithful, (that’s what I call my customers), do.

As an aside, I’m also the president of the Psycho-Cybernetics Foundation, and own all the rights to the entire catalog of Dr. Maxwell Maltz, who wrote the 35-million copies best-seller Psycho-Cybernetics. So I don’t have just one business where I have employed these methods. I have two.

Now, there is one HUGE difference between fighting and emailing/info-publishing. Yes, of course, you want to get customers as quickly as possible, but once you have them, you want to keep them. You want to have a style of knockout marketing with your emails and your products (I call it info-tainment, a term I coined over 20 years ago), but with your customers, you want to develop a long-lasting bond with them (the opposite of get-rich-quick schemes). You want them to feel as though they know you personally. You don’t want to be a stiff, robotic, digital-brained person with no feelings, empathy, or compassion. You DO want to call it as you see it (which I teach), as this separates you from the people who would never buy from you anyway, but you also want to convey warmth, a sense of humor, as well as deliver everything (and then some), on what you promise and promote.

Also, just so you know, when I use the term “knockout,” I’m referring to an expert level, a master’s level of skill to move people emotionally with your words. This is not done through fakery or putting on a persona. It is done by being a genuine, authentic human being. In essence, you are just being YOU! And from this position, oddly enough, people will gravitate toward you… and FOLLOW YOU.

Life Can Be More than a Dream

Similar to a great fighter, a great marketer can use words so precisely and perfectly that people can’t stop reading, or listening, and if you’re still reading this letter, perhaps I am doing just that, eh? This is what you want to be able to do, not only with your emails and social media posts, but also in the products you create.

But in order to do this, you need to have greater access to your whole brain. In fighter speak, you can box righty or from a southpaw stance. Very few champion fighters throughout history, could fight effectively with either hand or foot forward. So they’re not using their entire brain. But you will be because you’ll be writing with BOTH HANDS. Hooah!

Here’s the truth: Almost anyone, provided you have the desire and the willingness and humility to correct mistakes, can learn to become an effective email copywriter… but ONLY if you take the time to learn the simple, easily understandable skills that I teach. These, incidentally, are NOT necessarily things you learned in high school or college English classes.

Anyway, once you get the hang of it, and it doesn’t take long – you have a marketable skill that can earn you and/or your clients a pile of dough. A mighty big pile. But when you combine email copywriting with products (books and so on) and services (seminars/coaching), that you have created, now you’re operating at a much higher level, one where your income and lifestyle can SOAR. Now you’re like the boxer, Marvelous Marvin Hagler, who was able to switch stances and fight with either foot or hand, as his lead.

In short, my email copywriting and info-product creation methods give you the freedom, power and courage to express yourself better than anyone else could ever, or would ever, teach you. 

If that wasn’t the case, people wouldn’t be calling me the “world’s greatest email copywriter,” or the “Zen Master of the Internet.”

Another truth: Students of my methods are kicking ass and taking names all over the world, in numerous fields. Below are some of the other people I promised to show you a bit earlier.

Wouldn’t it be great to see yourself doing the same thing? Wouldn’t you absolutely love it if you could crank out a simple email in 10 minutes or less that brings home the ribeyes? On a nightly basis?

I’m guessing that you’ve probably invested in other copywriting courses, and perhaps you’re defaulting to the erroneous notion that my stuff is the same.

Hardeeharhar.

Anyone who assumes my copywriting techniques and info-publishing methods don’t bring fresh wine to the table, hasn’t taken a single second to listen to me teach, because if you had listened, you’d be hungry for more, more, more.

Yes, my teachings on the subject of email copywriting and info-publishing cannot be matched in terms of the ease at which they are implementable. They are classics.

Even if you listen to something I said years ago, it not only applies to today, but it applies MORE so than it did when I said it.

That’s why I brag on myself and say that my teachings are CLASSIC. 

You can look at the four basic punches of boxing and yawn if you want. But doing so will get you clobbered in the ring. These are CLASSIC punches that work, over and over again.

The four punches are also CLASSIC because they put “butts ‘n seats” and deliver the goods to the audience who is interested in seeing a fight.

Yes, I realize you are ready to write and hit send and make yourself some cashola. I applaud this in you.

When you spend 10 minutes a day reading from my writings and listening to what I have to say, I think you’ll stun yourself with what comes off your fingertips and out of your mouth.

Feed your mind the words I writeth and speaketh. Stop trying to follow all the so-called rules that everyone else thinks of as gospel. And be amazed at the difference it makes.

By the way, before I shove off, let me tell you about the wild haymaker I have coming out each month, especially for you.

See below….

Free Copy of How I Went from Rags to Riches on the Internet, and two other goodies!

Here ye! Here ye!! Here ye!!!

Direct your attention to the following:

Consider this a formal declaration that my world-famous monthly newsletter on email copywriting and info publishing is alive and well – and you’re invited to be part of the Zen Mastery movement.

Each month you’ll be taken through the strategic thoughts of what it takes to create abundance online using stellar Fureyesque copy along with wallet-fattening ideas that lead to best-selling products and services.

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As you read each issue, you will discover unique ways to promote everything from books to courses to seminars and coaching services, as well as consumable, wearable or livable products. I’ve taught my methods to everyone from authors to medical doctors to lawyers, real estate agents and brokers, to dentists, acupuncturists, chiropractors and physical therapists, to baseball, football, martial arts, to strength and speed training coaches. And on and on and on.

Each month, you will read and devour my incredible digital newsletter. Chances are excellent you will read and reread it, with a highlighter, gaining additional insights each time; insights that you can put into action immediately.

In a sense, you will be gaining access to “the mind” and the “mindset” that goes into creating grand slam products, winning offers and kick-butt money-drenching emails. You cannot and will not find these “straight from the cat’s mouths” secrets anywhere else on the planet – even from those who attempt to imitate and or analyze what I am doing, why I’m doing it and how it is working.

The monthly fee for this subscription service should be $199 (at least) – but I’m currently offering it at the ridiculously low amount of $99/month US those who subscribe now will be sent digital copies of three of my most monumental and pivotal books, namely:

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