I spent four days in Grants Pass, Oregon, last week, getting in some advanced martial arts training.
During my spare time, along with my friend, Perry, we drove down to Jedidiah Smith Redwood National Forest in Crescent City, California.
Perry had never been to Oregon and had never seen a redwood tree before. All that changed along the Redwood Highway, where the trees are nearly on the road, compared to other states.
For a while, I thought I was traveling with Gomer Pyle, as whenever Perry saw scenes out of a movie, which was about every 20 seconds, he would exclaim…
His one-word expression took longer than I care to type. It was a hanger.
When I told another friend about Perry’s expression, he said that when he visited the Redwood National Forest, his wife must have heard him say, “Now, THAT’S a BIG Tree,” at least 100 times.
Some of these BIG TREES have a circumference of eight-to-ten feet and are hundreds and hundreds of years old. A good many have probably been around for over one thousand years.
Just as there is a difference between “Rich” and “Texas Rich,” there’s a monumental difference between a big tree and a California redwood tree. The word “massive” cannot be overused to describe them.
The same can be said about those who want to become writers, seminar leaders and prosperous Internet entrepreneurs.
Most people write books and emails filled with “content” while the smart ones focus on the story, the BIG PICTURE. Some give you the facts and nothing but the facts while the movers and shakers give you a look at the world through their BIG WINDOW.
The question, then, is what kind of communicator do you want to be?
Facts change with the spirit of the wind – but stories linger on and on.
Show me a book that is considered a CLASSIC and I’ll show you a book with riveting stories.
Sure, you can add content to your stories, but content, in and of itself, is not the king.
Then again, stories are not KING, either.
Well then, if it is neither content nor stories that are the king, what is?
I’ll give you the answer to this question in the next issue of Zen Mastery, but for now, I want you to focus your mind on becoming much more than an ordinary writer, speaker or Internet entrepreneur.
I want you to focus on having everlasting, evergreen value. And this is done by giving people a look at reality through your WINDOW.
Speaking of value, here’s a note I received from Rob, in regard to the June issue of Zen Mastery:
Matt,
The content was SUPERB.
The stories you told were utterly POWERFUL.
Your writing is so remarkably authentic, valuable, relevant, impactful, motivating, insightful, substantive, potent, smooth, thought provoking and engaging. It’s even entertaining. Your newsletter is FOR REAL!
My friend, you have an amazing talent for doing what you do. You are truly still one-of-a-kind. Absolutely world class!
Thanks-a-million!
Best,
Rob
There’s still a bit more time to get your digits on the June issue of Zen Mastery, my epic monthly newsletter, that is only for real players in the Internetosphere. In this issue you’ll learn to tell the difference between “shovel-sellers” and those such as myself, who made their dough on the Internet, selling “real products and services to real people.”
As you read my words, you’ll also come to realize why I say, “Email is the honey that brings in the money.”
Learn from the best and discard the rest.
Here’s the el Furecat link.
Matt Furey
P.S. You get some butt-kicking, wallet-fattening freemiums when you enroll today.
