One of the things I learned from the Agora people many sleeps ago, was that subscribers to their financial newsletters weren’t just signed up for one.
Nah. A good many of their subscribers were getting half a dozen newsletters, just from their company, each and every month.
And so, guess what they figured out? They figured out that if they came out with even MORE newsletters, the people who were subscribed to half a dozen would probably, eventually, be subscribed to eight, nine, 10, 11… maybe even 12.
Naturally, in order to get someone to subscribe to more than one of your newsletters, you need to be doing a bang-up good job with the first one. And so on.
So here’s this guy with the alter ego, el Furecat, who puts out a monthly newsletter called Zen Mastery. And he gets 99 shekels a month for that. Then he comes out with another one, Theatre of the Mind Masters, and he is getting another 100 fungolas for that one. And many of his customers are getting BOTH?
No way.
The guy is crazy. He’s out of his mind. No one, I mean no one is going to put out 99 a month for a newsletter, much less get another 100.
Oh yeah? You might be surprised. And when you know the real answer, it may drive you mad… if you’re a hater.
Truth, a good many of my subscribers to newsletter number one are also subscribed to newsletter number two.
So the question for the trolls is, should el Furecat come out with newsletter number three? And will he.
Enquiring minds want to know.
Perhaps a Combat Conditioning newsletter. Or a Power Postures newsletter. Or a martial arts newsletter.
Somethun.
Remember this, my friend, when you have haters, don’t appease them. That’s the worst thing you can do.
Make em hate you even more.
You heard it here first.
Matt Furey
