A few years back I got off a plane in Detroit, then contacted Uber for a ride to Ann Arbor, where I would be attending a martial arts seminar.
After I checked into my hotel, I walked outdoors to get some refreshing air.
But instead of sensing a cool autumn breeze, I smelled something else in the air. It was something I hadn’t gotten a whiff of since my wife, Zhannie, and I left the state of California, 20 years earlier.
I called Zhannie: “Guess what I just smelled?”
“Huh?”
I repeated: “Guess what I just smelled?”
“Oh, I know. A skunk,” she said, humbly displaying her ability to read my thoughts.
“You nailed it,” I answered.
She groaned, “Oh my God, so glad we never smell those anymore.”
Now let me ask you: Wouldn’t it be great if there were no skunks? Anywhere? Not in California, much less Michigan or my old stomping grounds, Iowa?
I suppose so, but then again, we probably need skunks for an ecological reason that I haven’t bothered investigating. That’s the way nature works. Even the so-called bad has a useful function.
The same is true of bad email copywriters.
We need them, too.
There are many good reasons for keeping them around, one of which is being able to distinguish copy that stinks from copy that rakes in the dough. Another reason is that we can prove how our copy is much, much better.
It’s a well established fact that el Furecat’s email copy rakes in the gold, and fattens your wallet or purse… so long as you’re the type of person who will listen to my instructions, follow them and write a little something every day. If you’re not willing to do any of the above, there’s nothing I can do to help you.
Truism!
For over 20 years, I’ve been teaching my email methods and the results people have gotten are legendary. And the hardest part of learning my methods is this: You have to simplify your thinking. In fact, the less thinking you do, the better your emails will be.
Instead of thinking, plotting, strategizing and trying to avoid writing a stinker, you learn to tap into your natural, spontaneous, darn near cosmic state of being.
You let go of writing to impress others, or to get approval.
You learn to write whatever is on your mind. You learn to write about whatever you are doing or dreaming. And you learn to churn what you have written into a stream of cashola that will put ribeyes and other mighty fine foods on your plate… day after day, all year long.
If you want to make your living as a writer of any sort, emails or otherwise, my methods will show you the way. Why? Because I’ve turned my emails into sales letters, articles, magazine columns and books.
That covers almost everything, doesn’t it?
By using my FORMULA, even If you’re a beginner, you’ll be starting out with a BANG.
If you’re a long-time student of copy, you’ll feel as though you’ve been given the goods that no one else ever told you. The keys to the kingdom of emails… ones that pass the smell test – and may just bring gourmet meals to your door, whenever you so choose.
You can get the Matt Furey Original Email Copywriting Course that reveals ALL, by clicking here NOW.
Matt Furey
P.S. My wife and I will be going on our second honeymoon very soon, to celebrate our 30th wedding anniversary. Yippee! Afterward the amount for this course will be going up quite a bit. So make sure you get in NOW, so that all of us can celebrate in grand style.
