My dear students, let me be as blunt as a Mack truck. If you think that swipe files are the key to becoming a great email copywriter, or any type of copywriter, think a-freaking-gain.
I don’t have a swipe file. I have collections.
Collections of books from various authors I admire. Collections of newsletters. Collections of a few emailers that I think are solid.
But I don’t have a single, solitary swipe file of anything that I ever refer to so I can “steal and distribute” or “swipe and deploy.”
Oftentimes, before I write, I will read from a great book. Usually it is the same book – and it isn’t a book on copywriting.
Instead, it is a book that inspires me, that brings out the best in me.
I have a few files of writings from those whom I admire – but I don’t write the way these people do, nor do I advocate YOU doing so.
I don’t bullshit you with pictures of myself on the beach, sipping a martini as I bask in the sun’s glow, admiring my bank account.
What I tell you is the unvarnished truth. You can learn to become an email copywriter much faster than a long-form sales letter copywriter – although that doesn’t take a long time either.
I could promise you that you’ll make 5K, 10K or a million K if you get my course, but I don’t do that either, even though that’s a so-called rule.
Neither do I use scare tactics, fear, phobias, hexes or spells to create so much panic inside of you that you’ll pull the trigger and get my product.
I’m not a fan of using fear to sell, or tapping into or exploiting any other negative emotion.
I could argue with myself and say, “Perhaps you should.”
But the truth is that using negative emotion to manipulate you into buying goes against my Zen nature. I prefer to tap into your desire to create the life you want, which includes leapfrogging the problems you think are holding you back.
If I were to give you some advice, I would say, if you want to become an email copywriter because you want to get out of debt, pay off your mortgage and have a nest egg packed away for the storm that’s about to hit – then give it up.
On the other palm, if you want to become an email copywriter because you’ve always wanted to be a writer, to express yourself, to sell the books you’ve written, or to help others who want to increase their sales dramatically, then go for it.
Do it because you want to create something that lasts, or to serve others who want to kick more ass.
Don’t do it because you’re afraid you won’t have any scraps or morsels of food to eat when the dollar goes bye-bye, or WW III, IV and V hit.
Write because you feel CALLED to write… and you’d love to make some sense and cents out of this whirld from what you’ve written.
And make sure your emails always have something to sell to those who want to go to the next level.
That’s what I do, and I suggest you do so unapologetically.
At first, you may have some guilt or fear about selling, but you’ll get over it when you shift your mind into a different set of mental images.
Anyway, I’ve probably told you more in this email than I “should have,” so I hope you take this message to heart.
If you dig my style, that’s awesome.
And if you want more – that would be wise. My Zen Mastery newsletter subscribers hang on my every word – and it’d be the highlight of my day if you join us by clicking here.
Matt Furey
P.S. On a daily basis, someone writes to ask if I still sell my Original Email Copywriting Seminar. The answer is yes. Click the link highlighted above and get yourself the course that has made some people millions, and others a rather handsome sum.
