Last night I was talking to my son, Frank.
He’s now done with college and is ready to kick some azz.
He dropped by yesterday to film a new fitness and conditioning video for me, and then he got me rapping about the essence of great marketing, copywriting and so on.
I began by telling him that one of my goals, in anything I teach, is to simplify the subject until virtually anyone can get it really fast.
This is something nobody else does.
Mark my words, I’ve seen many copywriters tell you that they’re making it simple – but they aren’t.
I happen to know the difference between simple and complicated. And part of the reason is because I struggled to learn things I was interested in, such as wrestling, martial arts, foreign languages, art and so on.
I’ve never been the fastest learner in anything I’ve ever done. In fact, when I first began, I was not even close to being good.
This means, in order to learn, I had to teach myself how to separate the elements at play into the simplest moves or movements.
I still do this TO-DAY. I continually simplify. It’s the only way I can learn something, or teach it.
Last night, I explained it to my son, thusly:
Suppose I was a juggler and you wanted to learn to be one, too. You asked for my help, and I said, ‘Great. I’ll teach you.’
You’re excited to learn… until I juggle two balls in front of you, with a complicated, unnecessary explanation that detracts from the movements I am utilizing.
Then I give another complicated tip as I add a third, and a fourth, and a fifth ball into the mix.
You’re mesmerized. You’re intrigued. And you’re confused.
You don’t know where to begin, or how.
You’re left wondering, which hand do I move first? How far do I move it? And when do I move the other hand?
I tell you not to worry. I tell you that I’ve shown you everything. I tell you there are no secrets… except, of course, hard, hard work.
Sure, there are elements of truth in what I told you in this story, but the truth is I put on a performance for you.
I gave you a showcase. But I taught you next to nothing.
As one of my martial arts teachers once explained in regard to the instructors who put on weekend seminars, where they cover far more material than anyone can remember, ‘If you don’t want to teach people anything, show ’em everything.”
My gift to the world of copywriting is explaining things in the simplest language I can use, through stories, metaphors, jokes and such, that relax your brain so you find it easier than ever to learn. Then I give you the Keys to the Kingdom, allowing you to get good, faster than you would ever consider possible.
I lay out a process that is super easy to follow.
It’s the method I came up with – the Furey Formula.
But think of this formula as you would water.
Water can fill up anything. It can go into any space, regardless of shape or size.
This means that my formula reshapes itself to fit within the container of your target market, audience, etcetera.
My profound and revolutionary method of teaching will blow your mind.
Now for the money question:
Are there piles and mountains of green-backs to be made from writing emails?
Of course.
But first things first.
If you already know how to juggle two balls, you are ready to add a third.
If you can juggle three balls, you can add a fourth.
If you can juggle four, you can add a fifth.
If, however, you don’t know how to write email copy yet, you don’t have a list, a website, a product or anything else, then you start with one ball – i.e. start learning to write emails.
You do NOT attempt to juggle two, three or more balls at once.
Once you get the knack for writing emails, and it doesn’t take long the way I lay it out for you… then you can add another ball into the mix.
And that ball makes money and sense.
Anyway, if you’re the type of person who wants to move up a level or two (or three), then you’re the type of person who will benefit in a gigantic way from what I teach in the Matt Furey Original Email Copywriting Seminar. It’s currently available at an all-time low amount – and is going up fairly soon.
Matt Furey
