“The only thing predictable in copywriting is unpredictability.” – el Furecat
If you’re an aspiring copywriter who is looking for 100% guaranteed, can’t miss results… then I have some news you might not want to here.
The only thing truly predictable about copywriting is its unpredictability. Even the so-called A-list copywriters, who want you to believe and deliberately foster an image of themselves as hitting a grand slam every time they come to the plate, are often full of green beans.
Truth is, if you hit a homerun once in every seven or eight at-bats, then you are truly sensational.
Then again, if you never hit a homerun – but you get on base regularly with singles, doubles and an occasional triple, you can and you will build a very lucrative and profitable career.
Likewise, if you never give up, no matter what, based on the law of averages, you will eventually succeed. It’s hard to keep the email copywriter down who keeps hitting “send.”
So long as you know, deep in your heart, that email copywriting (or writing books and creating courses) is what you want to do – and you will not be intimidated by your own setbacks, you have the seeds of greatness within you.
There are predictable methods – but no 100% predictable results. This very email may fall on totally deaf, dumber-than-dumb ears.
Then again, it may kick A$$. There’s no way of knowing until I open my heart, let it pour out onto the screen, and hit send.
My Original Email Copywriting Course speaks to you the same way I am writing to you NOW.
Straight scoop. All RHINO without a single solitary cow paddy anywhere to be found.
Odds are in stacked in your favor when you follow my extraordinary method, for writing emails and stellar copy.
But in order to do so, you must be willing to roll with the punches. You gotta be willing to keep saddling up and riding out toward the greener pastures, where your words are wallet-fattening.
Fear failure and you’ll never succeed.
Embrace and learn from it and you will position yourself as a great one. ’tis the way it works, my friend.
Here endeth the lesson.
Matt Furey
