Pit Bulls ALWAYS hog the news when it comes to dogs biting people… and there’s a reason.
In fact, there are many reasons from a marketing perspective. As the saying goeth, “If it bleeds – it leads.” Young children and old people getting attacked by pit bulls tends to want people to tune in even more.
But how about German shepherds? Ya know, those police dogs.
Well, let’s take a look at today’s New York Post headline. It reads:
“COMMANDER IN CHOMP.”
Now for the subhead:
First dog bites 7 agents
And here’s the prehead:
“There’s an easily startled, confused creature in the White House prone to fits of anger. There is also a German shepherd.”
Then you turn to the cover story headline on pages 4-5 and it reads:
“GET BITIN’ OUT OF OFFICE!”
Oh, those nasty pit bull reporters.
Now get this: As I read the story, I marveled at how the writer (or writers) have their woke pronouns usage down pat.
Here’s how: In each account of a secret service agent getting bit by Commander, the words “he” or “she” were NEVER used, but when some sort of descriptive pronouns had to be used, he or she (or they) went with “they” or “them.”
Reminds me of a professional speaker and author, who wrote in his newsletter, “I got a call from this guy (singular) and they (plural) told me….”
This was almost 20 years ago… long before the plural, “they” and “them,” became essential in describing the singular “he” or “she.”
I have my father to thank for explaining the difference between singular and plural pronouns, early on in my writing career. And I don’t change ’em for nobody. Occasionally I makes mistakes, too, buts I usually does so on purposes.
I know this thing with proper pronoun usage probably doesn’t matter to most people nowadays, including writers, journalists and joke tellers – but it still strikes me as odd, that these “pit bull reporters” – who are supposed to be braver than brave in taking on el presidente and the White House, are catering to the woke folk with pluralized pronouns.
Key Point: I didn’t teach pronoun usage in my Original Email Copywriting Course, or the Tao of Email Marketing that Sells – but I definitely DID teach the attendees how to write Pit Bull subject lines and mesmerizing copy that damn near forces people to open and read, and buy something… and believe me, the subject lines I taught these people make all the difference in the whirld.
Here endeth the rant,