I’ve been keeping this a secret for well over a year. And I suppose today is the day I will listen to el Furecat, stop being so humble, hehehe, and let the animal out of the cage.
Over the years I’ve coined a lot of terms: schmexperts, ga-roos, master-baiters, etcetera.
Although I’m known as the Zen Master of the Internet, which I explain the origin of in my July newsletter, I have been reluctant to tell people that I am also a bonafide “guru.”
In the martial arts world, I was given the title of “Guru-Kru.” It’s not necessary for my subscribers to call me this, but if they do, I won’t correct them.
Guru, as you know, means teacher. Kru, on the other hand, means teacher and master.
Over the years, many of my students have addressed me as “Master” and “Sifu,” the Chinese term for master, which I have never insisted upon being called, but will admit it be pleasing to my egomaniacal eardrums.
Anyway, one of the reasons my newsletter is called the Zen Mastery Newsletter, is because that’s the ideal, that’s the goal I have for you. I want to see your writing, your emails, your videos, your products and your audience grow. I want you to have such incredible appeal, that people are in AWE. They see you as an expert, and as someone who is the calm before and during the storm.
See yourself as being cool, courageous, confident and, if you so desire, controversial. You might even choose to be a contrarian, something that is bound to make you and your work… contagious.
I think the above qualities are worthwhile, eh?
Truth is you don’t need to be a master or a legitimate guru to succeed in this business, but if you are, I’m going to be proud of you. Damn proud!
Matt Furey
By the way, there’s still time to enroll and receive the July issue of the Zen Mastery Newsletter – but the doors are closing soon. This new issue may be the best I have ever written. Get it NOW.
