Years ago, I was taught that someone can double his sales in 30 days, if he or she will commit to reading at least 30 minutes per day, on the subject of selling.
The same is also true in regard to marketing, copywriting, emailing, and advertising. If you read for at least 30 minutes a day in any of the aforementioned, you will give yourself an education so grand and so vast that within a relatively short period of time (one year), you can position yourself as an expert in the field, and within three-to-seven years, you can be a world renowned authority.
As the saying goes, “Readers are leaders.”
Sometime ago, John Carlton wrote that reading “is steroids for the brain.” That has definitely been my experience. I don’t need steroids because whenever I need a shot of adrenaline, whenever I need to raise the bar in my own life, I turn to the rich, timeless content provided in the newsletters I read – including my own. When I look back upon what I have written over the years, it takes me deeper. Not only do I think, “Who the hell wrote this?” – but I also get tips and advice that I may have overlooked and stopped using, for some reason.
Then, of course, I subscribe to newsletters from so many others, and whether or not I agree with everything they say, I am always uplifted and inspired.
In short, when you read, your brain lights up in a way that cannot be matched by video; you get so excited when you read that you feel compelled to make changes and adjustments that catapult you into the fast lane.
You are literally so fired up that you are “ON FIRE” to take action and make something of yourself.
As Ralph Waldo Emerson put it, “Nothing great was ever achieved without enthusiasm.”
And how do you get enthusiastic about this business? You do it by reading… every single day.
Here endeth the lesson.
P.S. I don’t usually use the word “should” when I write, but in some cases, there is no better word. For now, let me say that you really and truly should subscribe to Zen Mastery. For less then four bucks a day, it catapults you into the stratosphere and lifts you to a whole new dimension of reality… one where you begin kicking ass at a whole new level. The August issue is so full of valuable insights and applicable ideas that I fear I’ve given away the keys to the kingdom, in one month, and have nothing more to say. That’s how good it is.