I was going to title this email, How to Swipe Your Azz to Failure, but I was afraid that
one or two people might be offended and would unsubscribe, or even worse, write me
a nasty email.
One of the secrets of writing legendary copy is fearlessness. It’s the willingness to be rude,
offensive and controversial to get peoples’ attention.. for without peoples’ attention, you
haven’t got a prayer in the whirld.
Another legendary secret is being open and honest about where you got your ideas, who
influenced you, what you learned from them, what you took away, added to or adjusted
based upon your own experiences.
A third secret is figuring out how to explain what you teach in the simplest, clearest language
possible for your audience.
Yesterday I received an email from Ed, a subscriber to Zen Mastery, who related the following:
“Matt, your September Zen Mastery newsletter was a doozy. I am going to have to read it
again and again to learn all of the lessons on a deeper level. You’ve explained the 7 ways
people buy from you so clearly! Also, I have to do the drills to get the skills. Your writing
is so original and your ideas are profound. This is in stark contrast to others in the field.
There is a lot of swipe and deploy going on with the others. I’d rather stick to learning
from you, the original Source of Truth.”
My response: Thank you, Ed. Although I’m not the “original Source of Truth,” in the
spiritual sense of the term – I’m not too far removed from that Source. And as you will note,
I have cited no less than 14 people in this issue alone, all of whom played a fundamental
role in creating the OG (original guy.)
Now, what I told Ed is important, at least to me. I give credit where credit is due. Doing so
doesn’t diminish what I have to teach one bit. In fact, it makes people respect what I
have written even more.
In the September issue of Zen Mastery, I take you back in time to the days where I was learning
to write riveting copy before I even knew what copy was. The lessons I reveal in this alone are
Because I take you back to my days in college, when I was a Journalism major. Incidentally, I ended up
getting my degree in Speech-Communications because the screwl I transferred to didn’t offer
Journalism as a major.
Makes me wonder… if I remained at Iowa, I probably would have gotten my sheepskin in Journalism, and
who knows, perhaps I would have become the next Tennessee Williams, writer of Cat on a Hot Tin Roof.
Or John Irving, author of The World According to Garp.
Then again, maybe I would have still become el Furecat… as well as myself, and a host of other
characters, yet to be created and determined.
Anyway, my greater point to this email is that I laid out 7 Reasons that Make People Buy from
You, in the September newsletter. I also laid out 6 Ways to easily and miraculously churn out
incredible copy by using a few lines I learned and memorized from the inimitable* Rudyard Kipling.
I even went so far as to lay out how you can greatly improve your readability and your sales by being
controversial… without coming off as an A$$SWIPE.
Now here this: You have less than 22 hours left to become a subscriber to Zen Mastery – and then this
super hermit’s dragon doors close shut and you won’t be able to get this treasure trove at a later date.
And so, if you WANT to go to the next level, subscribe NOW.
Here’s the link: Zen Mastery Newsletter – with a few jaw-dropping freebies
P.S. * The definition for the word, inimitable is shown below:
- Defying imitation; matchless.
- Not capable of being imitated, copied, or counterfeited; beyond imitation; surpassingly excellent; matchless; unrivaled; exceptional; unique.
- Beyond imitation, surpassing all others, matchless.
The American Heritage® Dictionary of the English Language, 5th Edition.