Many, many moons ago, when I first began teaching email copywriting, one of my students wrote to tell me about the hate mail she’d just received.
“Do you ever get anything like this?” she asked.
“What? Haven’t you been paying attention?” I replied.
“Well, yeeeees. I guess.”
“I’ve covered this numerous times in the past, including reading aloud some of the hate mail I have received, and you were sitting in the front row. You don’t remember that?”
“I guess I do, but I forgot. I guess.”
“Maybe you guessed that what I was showcasing didn’t apply to you, or that it won’t apply to you, once you start writing, because you’re sooooo good at what you do.”
“I think you summed it up pretty well there,” she said.
“Guess what, if you want to be successful as a copywriter, email copywriter, or any other kind of writer, you better change your mindset about haters and unsubscribers.”
“How so?”
“What I mean is quite simple. I’ll spell it out to you in as few a words as I can. Are you ready?”
“I am READY.”
“If you’re not getting hate mail and unsubscribers, you aren’t doing your job. If you think your job is to get everyone to like you, if you think your job is to make sure you don’t offend the jackasses… you’re never going to amount to much of anything.”
Hard-core, you might think. But it’s the unvarnished, unexpurgated, unadulterated, unbiased truth.
And I’ll be going into far greater detail on this subject in the July issue of my Zen Mastery Newsletter.
If you’re not subscribed yet, you can fix that mighty quick by clicking on the link shown above.
This next issue will put all your fears about offending the weirdos to rest.
Matt Furey
