The question is: How many headlines should you write before you settle on a WINNER?
The answer is not 500.
Sure, you can sit and write 500 headlines if you want, as some copywriters recommend. It’s not a horrible practice for someone who is getting started, but it is a horrible waste of time, for the most part, proving you don’t really know what you’re doing, or yapping about.
500 headlines is the Neanderthal method of learning to write copy. It’s trying to logically write your copy, but as I often say…
When it comes to crafting WINNING headlines, subject lines and book titles, if you can’t come up with something that is worthy of testing within a few minutes, your methodology is antiquated, at best, and that’s me being uncharacteristically polite.
No, I am not advocating using artificial ignorance to write your headlines. I am talking about the process of getting “downloads from the ethers,” or some other dimension.
Winning headlines are neither logically figured out, nor are they swiped and deployed.
If you want to be an ass-kicking writer and/or advertising genius, you learn the simplest, yet most advanced method of getting the job done… a way that is virtually infallible.
Yes, you can change a headline over time, as you find that it is no longer pulling the way it once did, which, incidentally proves that your 500-headlines method isn’t the best use of your time.
Think of it: You wrote 500 headbangers to make a decision, and the headline worked for a few months, but now it’s not working, so you supposedly need to bang out another 500 to come up with a viable alternative? Ee gads!
I’m thinking about going over the exact method I use in a forthcoming issue of Zen Mastery. In fact, it may be in the August issue, which is already so chock full of unimaginable content, especially the section where I am giving you the insider secrets of email writing, from scratch, as they are being taught to my daughter.
The August issue will show you the details of her second lesson (Lesson 1 was in the July issue).
Well, I’ve said enough for this email. I don’t want to give away the farm, as they say in I-oway.
If you want the real goods, come along with me…
Matt Furey
