Here’s a little food for taught that will wake your brain FASTER than a quad-shot of espresso.
The reason so many people struggle as copywriters, writers and info-product developers, is not a lack of talent or genetics.
And oftentimes, it isn’t even a lack of knowledge because many people know what to do but cannot get themselves to do it.
Why is this?
You can chalk it up to procrastination, distraction, lack of will and a host of other reasons. But the bottom line is a dirty four-letter word called…
F-E-A-R.
What kind of fear?
Fear of failure?
Fear of success?
Fear of mommy and daddy?
Fear of God?
Fear of the Reaper?
Not necessarily.
In almost ALL cases, the writer is AFRAID of…
the READER.
That’s correct.
Most people write with FEAR of the READER condemning, criticizing or, worst of all, not buying. And that’s no way to succeed. If you fear the reader you will never be a great writer.
Years ago I used to speak frankly about a fear I had while flying. It wasn’t a constant fear. It was a fear that manifested only when the plane would hit a patch of turbulence.
When I spoke to crowds about this, I felt strange, and all alone… at first.
Why?
Because as I spoke it appeared as though no one in the audience could relate. Based upon superficial appearances, I was talking to an emotionless brick wall… a bunch of blank, hollowed-out stares.
Hardly anyone in the room showed any signs of emotion. Most people went into motionless mode. Neither a head-nod nor an approving smile.
I kept talking about the subject anyway, and as I did so, I realized something profound that I later confirmed in my research on body language.
Want to know what I discovered?
Here tis: When someone is hiding information about himself or herself, the body goes SILENT. All extraneous movement stops and the eyes stare straight ahead.
And this, my friend, is what poker players call a “TELL.”
Without saying a word, those who went into a catatonic state were telling me that I was over the target. Sure, they made it look as though they didn’t relate… but they did. They just didn’t want ME to know it.
Oddly enough, when you write without fear, when you don’t fear the reader, your body is free to experience the thrill of emotions from A to Z. You may smile, laugh, chuckle, get angry, express outrage, and maybe even cry.
But when you fear the reader as you write, your body is a frozen slab of beef hanging in a meat locker, and the reader can sense this.
Now the question: If you are someone who fears the reader, someone who fears making mistakes, what do you do to eradicate this poison?
My answer is 49% percent self-serving, shameless and fearless, and the other part is based on neuroscience.
You eradicate your fear by reading the copy of those who write with courage. You don’t psychologize. You take in the verbiage from someone, such as myself, who doesn’t give a PHLYING PHLUCK, and the doing of this alone, will give your brain that quad-shot of espresso that is absolutely essential. It is what will turn your mental cheesecake into sizzling beefcake.
The most potent #1 source for learning to write fearlessly, the one that allows you to dine on the finest cuisine, is my Zen Mastery coaching newsletter.
Just by reading my copy each month, by observing how I write with passion and enthusiasm, your brain will start to get it.
You’ll begin writing this way yourself, too, and Viola! – a whole new whirld of prosperity may open up to you, faster than you ever thought possible.
The September issue of Zen Mastery goes out tomorrow. You’ll receive it instantly by digital download.
If you’re a new subscriber, you will have your freebies coming by mail.
Make sure you read them, as well as my monthly newsletter, at the breakfast table with your pen and highlighter close at hand.
You can sip your coffee or espresso as you read, or you can wait until later. Either way, your mind is going to be elevated to a new dimension – along with your copy – along with your results.
Jump in NOW by driving your fork into the link below.
Matt Furey
