One reader of this e-letter took me up on my
challenge. After reading yesterday’s tip entitled,
“Everything in the World is a Mental Picture” –
he had a conversation with his mother.
He used both ‘M’ words in conversation – as well
as the ‘S’ word. To refresh, the words were muney,
marketing and selling.
His mother couldn’t stand it. She broke down and
That’s how much these three words hurt her – for
no other reason than she has negative mental pictures
in her brain about them – and these mental pictures
create feelings of turmoil and anguish.
Time for reality in the business world. There are
10,000 ways to make muney – but all of them
involve the ‘S’ word – or the ‘M’ word.
Great salespeople and marketers almost always have
a powerful self-image. Afterall, you have to be willing
to take a risk, to ask someone to give you muney – and
Now, the majority of salespeople and marketing people
are not great. They have weak self-images. They would
rather talk all day and be your friend than ask for an
order – even when they have a family to feed.
This is where Zero Reistance is necessary from the inside
out. First, as a marketer or salesperson, you have to get
yourself into a “no fear” zone. You’re not afraid of someone
saying no. You’re not afraid of being dislked. You’re not
afraid of anything. You’re NOT resisting yourself. You’re
Second, in order to succeed in any sort of sales or
marketing position, your job is considerably easier
if you set up a Zero Resistance environment outside
This means you don’t call people “cold” on the phone –
or “pop by” for a visit – unannounced.
In the olden days this worked great – and it still can
work today – but what a waste of time compared to
blasting a message to an email list of 1,000 or 10,000
or 100,000 names.
What a waste of time compared to creating a system
where those who are interested in what you have to
say have already raised their hands and said, “Yep,
you can sell and market to me. I’m interested.”
See the difference.
One of the reasons I like the Internet so much as a
sales and marketing tool is because it is a very
forgiving place. You can make tons and tons of
mistakes – and most of the people who are
interested in your offer still haven’t seen your
You’re marketing to an ongoing parade of people –
not to a room full of the same-old same-old.
If you try something and it doesn’t work – provided
you’re following the Furey Method – you didn’t invest
a fortune up front – so if the idea is bad – no harm.
And no lost muney.
This sounds bragadocious to those who don’t understand
the Furey Method – but in the 12 years I have been online –
I have never lost muney with a single product or venture.
Yes, some products haven’t made me a ton of dough – but
I didn’t lose anything with them either.
Because I operate in a Zero Resistance environment.
I don’t create things before I absolutely KNOW that people
want them and will pay for them.
The key words in the above sentence are “pay for.” This
means that surveys and focus groups and all that other
approval seeking nonsense you see marketers doing is
always a waste of time and energy.
Opinions mean nothing unless backed up by cash.
I once thought I had a winner because I surveyed my list.
Hundreds of customers told me to make the product. They
assured me they would buy it if I did. I made the product.
Very few of those who said they’d buy ever did.
Same concept applies to my seminar this October. There is
no wait and see who shows up with muney at the door on
the day of the event.
Believe it or not, I used to have events like that – and a lot
of other people still do.
This is one of the reasons I’ll be closing out enrollment for
my Zero Resistance Internet Marketing Seminar very soon.
Years ago, when I was a personal trainer in Santa Cruz, CA,
a 45-year old man named Scott dropped by for a consultation.
He made the decision to enroll in my program, and then just
before walking out the door, he said, “This is going to be
tough. I know getting back in shape is going to be hard.
It’s scary when I think about it.”
I said: “Scott, why not just show up for the first workout.
Why not focus on taking one step forward, then another,
Scott got the message. And as he walked toward his car
I said: “One more thing.”
“What’s that,” he asked.
“When you show up on Wednesday, leave all your fears and
self-doubts in the trunk.”
He got a chuckle out of that one. And he became one of the
best students I ever had. Totally dedicated.
Maybe there’s some fear you can leave behind as you take
one step forward and enroll in my seminar. It’s easy to do
if you focus on what you want instead of what you don’t
Go to http://www.knockoutmarketing.com and enroll now.