Below is a quote that contains one of el Furecat’s secrets to writing fascinating money-making emails fast.

“The way to make a good impression on other people is: Never consciously “try” to make a good impression on them. Never act, or fail to act, purely for consciously contrived effect. Never “wonder” consciously what the other person is thinking of you, how he is judging you.” – Maxwell Maltz, M.D. – Psycho-Cybernetics: Updated and Expanded – 35-million copies sold worldwide

So there it is, my friend.

When I sit and write an email, my focus is on writing something that appeals to ME, first and foremost. Something I think is funny, or strange, or inspiring.

In order to do this, you have to rid your mind of the people-pleasing mentality.

This doesn’t mean you deliberately set out to be an aaa-hole.

It does mean that if you are always worried about the impression you are making, you cannot find “your voice” and if you cannot find your voice, you running on the wrong track.

But how do you find your voice (or someone else’s you are writing for)?

How do you write FAST and have an absolute BLAST while doing so?

How do you make money when you’re writing to please yourself?

This may sound counter-intuitive to you. It’s not what you learned in screwl.

But I’m telling you, everyone I have coached who follows my way of writing emails, is an absolute ass-kicker. And that includes some people who, technically speaking, “can’t write.” It includes people who can’t spell too good – and use improper grammar in almost every dispatch… not because they do it intentionally (as I do), but because they don’t know the difference.

I just read a guy’s email who’s learned from me. He still writes “him and I” or “her and I.”

He has no clue that this is wrong. Grammatically speaking, what he wrote is supposed to read, “he and I” or “she and I.”

Even so, this chap is obviously forgiven when the orders roll in each day.

He understands that the money will come when you listen to that still small voice within – and AMPLIFY it without fear, worry, shame or guilt.

He gets it that when you let yourself out of the cage, you can expand your reach to previously unexplored terrain.

You can SOAR and screech.

Or you can ROAR.

You can be an eagle. Or you can be a lion.

Just don’t be a people-pleaser – the biggest inhibitor of great email copywriting.

I break it all down for you, with simplistic ease, in Matt Furey’s Original Email Copywriting Course.

You WILL find your VOICE.

And you’ll have FUN letting yourself be heard.

Especially when the cashola fattens your wallet or purse.

Click here to get involved NOW before I raise the price a whopping $222.00.

Matt Furey

A few years back I got off a plane in Detroit, then contacted Uber for a ride to Ann Arbor, where I would be attending a martial arts seminar.

After I checked into my hotel, I walked outdoors to get some refreshing air.

But instead of sensing a cool autumn breeze, I smelled something else in the air. It was something I hadn’t gotten a whiff of since my wife, Zhannie, and I left the state of California, 20 years earlier.

I called Zhannie: “Guess what I just smelled?”

“Huh?”

I repeated: “Guess what I just smelled?”

“Oh, I know. A skunk,” she said, humbly displaying her ability to read my thoughts.

“You nailed it,” I answered.

She groaned, “Oh my God, so glad we never smell those anymore.”

Now let me ask you: Wouldn’t it be great if there were no skunks? Anywhere? Not in California, much less Michigan or my old stomping grounds, Iowa?

I suppose so, but then again, we probably need skunks for an ecological reason that I haven’t bothered investigating. That’s the way nature works. Even the so-called bad has a useful function.

The same is true of bad email copywriters.

We need them, too.

There are many good reasons for keeping them around, one of which is being able to distinguish copy that stinks from copy that rakes in the dough. Another reason is that we can prove how our copy is much, much better.

It’s a well established fact that el Furecat’s email copy rakes in the gold, and fattens your wallet or purse… so long as you’re the type of person who will listen to my instructions, follow them and write a little something every day. If you’re not willing to do any of the above, there’s nothing I can do to help you.

Truism!

For over 20 years, I’ve been teaching my email methods and the results people have gotten are legendary. And the hardest part of learning my methods is this: You have to simplify your thinking. In fact, the less thinking you do, the better your emails will be.

Instead of thinking, plotting, strategizing and trying to avoid writing a stinker, you learn to tap into your natural, spontaneous, darn near cosmic state of being.

You let go of writing to impress others, or to get approval.

You learn to write whatever is on your mind. You learn to write about whatever you are doing or dreaming. And you learn to churn what you have written into a stream of cashola that will put ribeyes and other mighty fine foods on your plate… day after day, all year long.

If you want to make your living as a writer of any sort, emails or otherwise, my methods will show you the way. Why? Because I’ve turned my emails into sales letters, articles, magazine columns and books.

That covers almost everything, doesn’t it?

By using my FORMULA, even If you’re a beginner, you’ll be starting out with a BANG.

If you’re a long-time student of copy, you’ll feel as though you’ve been given the goods that no one else ever told you. The keys to the kingdom of emails… ones that pass the smell test – and may just bring gourmet meals to your door, whenever you so choose.

You can get the Matt Furey Original Email Copywriting Course that reveals ALL, by clicking here NOW.​

Matt Furey

P.S. My wife and I will be going on our second honeymoon very soon, to celebrate our 30th wedding anniversary. Yippee! Afterward the amount for this course will be going up quite a bit. So make sure you get in NOW, so that all of us can celebrate in grand style.

Today the Zen Master of Email Copywriting speaketh.

And he says, most wanna-be writers have wrong thinking on the subject. And that is why they struggle.

Ya see, most would-be writers have the idea that writing is a full-time all-day job. It’s not.

In my whirld, writing is something you begin doing for short periods of time – then you take a break.

These short periods build momentum. They teach you that you can write – and write exceptionally well. They train you to begin a task… and finish it.

As momentum builds from writing for short periods of time, so does your endurance, your strength and your POWER.

You realize you can easily write for longer periods of time, if you so choose.

I say “if you so choose” because you don’t have to EVER write for long periods of time. It is up to you.

You can be lazy as hell, writing 300-500 words per day, and turn your emails into gold.

These emails can then be tweaked a bit to become articles and columns, or chapters in a book.

At some point, using this type of approach, you may get the “writer’s bug”… and your laziness is gone. You get up in the morning and “cannot wait” to get rolling. You might write for hours each day, completely unaware of the time.

When I was writing and assembling my most latest book, One Breath at a Time, I was writing, editing and compiling for long stretches of time each day. Midnight would come and go, and I was still in a chair, whirling away.

But mark my words, in the beginning, you want to start small. If you only write for 10 minutes per day, that’s enough to activate the writer’s bug within.

In fact, if you only write for five minutes a day, the same thing will happen.

Becoming a writer is about gaining momentum and traction. It’s about finding a groove. Once you find the groove with short segments, the writing becomes effortless. There’s no struggle.

Email writing teaches this better than anything else. And the reason is because writing emails is more of a sprint than a marathon.

You are the cheetah, running 60-70 miles per hour for a 1/4 mile to nab your prey. Once your sprint is over, whether you made a killing or not, you are done for the day. No more sprints until tomorrow.

Some days you kick absolute ass. Other days your results can be so-so or blah-blah.

No worries.

Kick your socks off at the end of the day and wipe the board clean.

Put a new pair of socks on the next day and peck away. With this method, it’s only a matter of time before you are putting numbers up on the board.

Every day is a new lifetime.

If you lost yesterday you work to turn today’s game into a WINNER.

And if you won yesterday’s game, you write a little something to win again today.

With my method, all of your writing is done without trying. You write without mental strain or effort. I refer to this as “effortless effort.”

Wrong thinking about writing is trying to write. It’s thinking of writing as hard work.

Correct thinking about writing is letting yourself FLOW. It’s a realization that hard work is not the key. When you are creating something new, there’s nothing hard about it. It’s pure joy.

That’s why time disappears when you write without effort. You’re doing something in the moment that you love doing.

Thinking of writing as difficult stops more people from beginning than anything else.

If I viewed writing as something I must do for four, six or eight hours per day, I wouldn’t do it. Even two hours – nah, not for me.

Five or 10 minutes? Yes.

Hell YES!!!!

Occasionally you can do a marathon session of writing. Twice a month I crank out two newsletters, each of them are around 10,000 words. Both of them are stellar. Neither of them can be written in 10 minutes.

But let me tell you something, whether it takes me 10 minutes or 10 hours, it’s all the same when there’s no such thing as time.

I’m considering adding a third newsletter into the mix at some time. If I do, that would be an awesome feat.

Even if I do, keep in mind the reality of what I have told you: “Life for a writer begins with five to 10-minute segments.”

Here endeth today’s lesson – unless you’re wise enough and excited enough and ambitious enough to follow up by latching onto my Original Email Copywriting Course.​

Matt Furey

P.S. The people who attended this event paid $10,000.00 each, plus airfare, hotel, etc. And they only got to hear the message ONCE. You get the audios from this event, digitally delivered instantly, for a fraction of that amount, and you get to listen as often as you choose. In fact, one of the greatest email copywriters of all times, Ben Settle, says he has listened to this series at least two dozen times… and counting. He gives me credit for helping him go from pumping gas at Chevron to becoming a millionaire. Perhaps you could be next.

A few days ago, one of my clients sent an email that he wanted me to critique.

He expected me to rip it to shreds. He prepared himself for the worst. To his amazement, I wrote him back, telling him that he “kicked ass.”

He captured the emotion of a real-life experience and communicated it to the readers in a way that will “pump them up.”

Said client sent the email to his list, and for the first time ever, an avalanche of inquiries and orders came in.

He was stunned.

How could something so simple be so effective? How could everyone else be missing out on the fun?

There are many wallet-fattening techniques I teach in my email copywriting course – a course wherein you can hear me critiquing people LIVE – correcting their errors before they are sent – so you don’t end up making them either.

Not saying my client will never write something that I can adjust or correct. But it sure does feel fantastic when you write something magical straight out of the gate – and it rocks the cash bar.

That, my friend, is something I’m getting used to hearing about more and more these days. And I love it when that happens.

Want more?

Then get my Original Email Copywriting Course NOW at a substantial discount.

Those who attended the event paid 10K each, not including flight, hotel, etc.

NOW you can get this course for a fraction of that amount.

Latch onto it, then sit back, listen and take notes before launching a few email rockets that light up your list.

Matt Furey

“The only thing predictable in copywriting is unpredictability.” – el Furecat

If you’re an aspiring copywriter who is looking for 100% guaranteed, can’t miss results… then I have some news you might not want to here.

The only thing truly predictable about copywriting is its unpredictability. Even the so-called A-list copywriters, who want you to believe and deliberately foster an image of themselves as hitting a grand slam every time they come to the plate, are often full of green beans.

Truth is, if you hit a homerun once in every seven or eight at-bats, then you are truly sensational.

Then again, if you never hit a homerun – but you get on base regularly with singles, doubles and an occasional triple, you can and you will build a very lucrative and profitable career.

Likewise, if you never give up, no matter what, based on the law of averages, you will eventually succeed. It’s hard to keep the email copywriter down who keeps hitting “send.”

So long as you know, deep in your heart, that email copywriting (or writing books and creating courses) is what you want to do – and you will not be intimidated by your own setbacks, you have the seeds of greatness within you.

There are predictable methods – but no 100% predictable results. This very email may fall on totally deaf, dumber-than-dumb ears.

Then again, it may kick A$$. There’s no way of knowing until I open my heart, let it pour out onto the screen, and hit send.

My Original Email Copywriting Course speaks to you the same way I am writing to you NOW.

Straight scoop. All RHINO without a single solitary cow paddy anywhere to be found.

Odds are in stacked in your favor when you follow my extraordinary method, for writing emails and stellar copy.

But in order to do so, you must be willing to roll with the punches. You gotta be willing to keep saddling up and riding out toward the greener pastures, where your words are wallet-fattening.

Fear failure and you’ll never succeed.

Embrace and learn from it and you will position yourself as a great one. ’tis the way it works, my friend.

Here endeth the lesson.

Matt Furey

P.S. Click on this link NOW to put my methods to work. 

Last night I was talking to my son, Frank.

He’s now done with college and is ready to kick some azz.

He dropped by yesterday to film a new fitness and conditioning video for me, and then he got me rapping about the essence of great marketing, copywriting and so on. 

I began by telling him that one of my goals, in anything I teach, is to simplify the subject until virtually anyone can get it really fast.

This is something nobody else does. 

Mark my words, I’ve seen many copywriters tell you that they’re making it simple – but they aren’t. 

I happen to know the difference between simple and complicated. And part of the reason is because I struggled to learn things I was interested in, such as wrestling, martial arts, foreign languages, art and so on.

I’ve never been the fastest learner in anything I’ve ever done. In fact, when I first began, I was not even close to being good. 

This means, in order to learn, I had to teach myself how to separate the elements at play into the simplest moves or movements. 

I still do this TO-DAY. I continually simplify. It’s the only way I can learn something, or teach it. 

Last night, I explained it to my son, thusly:

Suppose I was a juggler and you wanted to learn to be one, too. You asked for my help, and I said, ‘Great. I’ll teach you.’

You’re excited to learn… until I juggle two balls in front of you, with a complicated, unnecessary explanation that detracts from the movements I am utilizing.

Then I give another complicated tip as I add a third, and a fourth, and a fifth ball into the mix.

You’re mesmerized. You’re intrigued. And you’re confused.

You don’t know where to begin, or how.

You’re left wondering, which hand do I move first? How far do I move it? And when do I move the other hand?

I tell you not to worry. I tell you that I’ve shown you everything. I tell you there are no secrets… except, of course, hard, hard work. 

Sure, there are elements of truth in what I told you in this story, but the truth is I put on a performance for you.

I gave you a showcase. But I taught you next to nothing.

As one of my martial arts teachers once explained in regard to the instructors who put on weekend seminars, where they cover far more material than anyone can remember, ‘If you don’t want to teach people anything, show ’em everything.”

My gift to the world of copywriting is explaining things in the simplest language I can use, through stories, metaphors, jokes and such, that relax your brain so you find it easier than ever to learn. Then I give you the Keys to the Kingdom, allowing you to get good, faster than you would ever consider possible. 

I lay out a process that is super easy to follow. 

It’s the method I came up with – the Furey Formula. 

But think of this formula as you would water.

Water can fill up anything. It can go into any space, regardless of shape or size. 

This means that my formula reshapes itself to fit within the container of your target market, audience, etcetera. 

My profound and revolutionary method of teaching will blow your mind. 

Now for the money question:

Are there piles and mountains of green-backs to be made from writing emails? 

Of course. 

But first things first.

If you already know how to juggle two balls, you are ready to add a third.
If you can juggle three balls, you can add a fourth.
If you can juggle four, you can add a fifth. 

If, however, you don’t know how to write email copy yet, you don’t have a list, a website, a product or anything else, then you start with one ball – i.e. start learning to write emails. 

You do NOT attempt to juggle two, three or more balls at once. 

Once you get the knack for writing emails, and it doesn’t take long the way I lay it out for you… then you can add another ball into the mix. 

And that ball makes money and sense.

Anyway, if you’re the type of person who wants to move up a level or two (or three), then you’re the type of person who will benefit in a gigantic way from what I teach in the Matt Furey Original Email Copywriting Seminar. It’s currently available at an all-time low amount – and is going up fairly soon. 

Click here to get it. 

Matt Furey

If you have ideas you want to write about, but you find yourself procrastinating, perhaps because you feel “blocked,” or because you’re doubting yourself or the
methods you’re studying, then here’s welcome news.

A lot of writer’s reluctance is nothing more than the feeling of being overwhelmed.

You read and read – you listen to others – and there’s so much being communicated that you don’t know where to begin. Or how.

Even when everything is supposedly spelled out, there are so many details that your mind goes into a cloudy maze and you can’t see how to get yourself started.

This is easily fixed with the methods I teach, which incidentally, nobody else is giving you.

I am a master of simplifying the complex. I take what appears difficult and make it clear as cheesecake.

And that is why people who don’t even think they can write, can quickly glom onto my methods and have one Eureka!, Voila!, or AHA! after another.

Enough of the check lists for writing subject lines and headlines.

Enough of the paralysis by analysis.

To become a writer (any type of writer) – you write.

But in order to do so you need to place yourself in a specific structure where you not only have the desire to write, but you automatically ACT upon that impulse.

Success as a writer isn’t about technique – it is about the structure, the environment you create for yourself.

That is the difference maker. That is where an internal revolution takes place within your mind. That is where you breakthrough the barriers.

It’s something I can teach to almost anyone remarkably FAST.

I say “almost anyone” because some people are stubborn, hard-headed, narrow-minded doubters.

I call them the Lurking Losers.

I wish I could help them, but I cannot.

But give me 100 people who really want to learn, and 97% of them are going to get it.

Why?

Because my writing methods are adjustable to your situation – and more importantly, to YOUR writing style.

You don’t need to write the way I do. In fact, you don’t want to write the way I do.

You want to write the way YOU do.

My job is bringing your writing style to life – and enhancing it by giving you the ground-breaking methods that you apply to your unique situation.

What you want is the essence, the bone marrow, the structure and flow of what to do.

Once you have that, you are off to the races.

You’re in the hunt.

You’ve entered the arena and you’re ready to fight for your life – your writing life – and WIN.

If this idea appeals to you, you can click here.

Matt Furey

P.S. The course you’ll be looking into is way under-priced at this time – and the fee will be going up substantially soon. So if you’re cut out for this, I urge you to jump on this NOW.

“There’s only one way to become a hitter. Go up to the plate and get mad.
Get mad at yourself and mad at the pitcher.”

– Ted Williams, last Major League Baseball player to hit .400, Hall of Fame inductee

The quote shown above could easily be adjusted to fit email copywriting.

Here is my rendition:

“There are a couple ways to become a GREAT email copywriter.
One of the best is to get mad. Get mad at yourself, get mad at the world, get mad at the
news, get mad at all the stupidity you see everywhere you look, get mad at all the lies you
hear… then write a homerun.”

Yes, part of YOU becoming a Zen Master of Email Copywriting is getting into the ZONE – and getting
pissed off helps because when you’re “mad as hell” you stop interfering with what you want to write,
and you “just write.” In short, you stop “over-thinking.”

Now, you don’t want to or need to be pissed off every single day in order to become a great writer.

That’s why I stated that there are “a couple ways to become a GREAT email copywriter.”

What are the other ways:

1. You read, study, practice and learn from others – this is what the ELITE people do.
They never stop learning. They continually invest in themselves by getting courses and
programs and newsletters from those who’ve mastered the craft.

2. You read something good each day and then you write about it – this does not mean
you read a book a day – but it does mean you are always reading something because doing
so activates your brain to spontaneously release steroids and growth hormone.

3. You write from the gut, from the bones, from deep within your soul – this is easy to
do when you learn from someone who teaches you to “let go” and “let ‘er rip.” When you
feel to write whatever comes to mind, you write with POWER.

The above is what I show you how to do in the Matt Furey Original Email Copywriting Course.
I literally walk you through the process, making it easy for you to access the magic words that put
ribeyes steaks on your table.

If you don’t have this program, a whole new world is waiting to open up to you, it’s pointing to the
answers no one else is giving you.

Do you want them?

Or would you rather be a Lookie Lurker?

Lurkers are Losers. Plain and simple.

Don’t be one of them.

Get Mad, Get Informed and Write Riveting Copy.

Matt Furey

P.S. Before you slap the link to get started, this course is going up by at least $222
very soon. Jump on this NOW, my friend.

I laugh my ass off when I think about it.

There are people who read and study my emails who have no intention of ever spending a dime on anything I have to offer.

And I do my best to drive them away by blatantly selling until they unsubscribe.

In the very near future, I’ll be going through my list and deleting all the non-buyers. There’s almost no point in letting them lurk around.

But here’s what is hilarious: Lookie-Lou’s and Lookie Louise’s dishonestly think, “I’m going to figure out what Furey is doing, just by reading his emails. And I’m not going to buy anything because I’m smart enough to figure out exactly what he’s doing all by myself.”

When I hear of this sort of drivel, I almost wet myself laughing.

Why?

Because the smartest minds in the business of writing and sending emails are members of my elite email and info marketing group.

Yes, these elite people realize that I have many Big League secrets to doubling, tripling, quadrupling and quite possibly even quintupling your sales, by using email the way I teach it.

Yet again, for some reason, some people don’t seem to care that I can help them make substantially more moolah. This is Loser Thinking. It’s Failure Forecasting.

Sorry, but success doesn’t work the way that penny-pinchers think it does.

Nothing in – nothing out is how the whirld worketh.

Success comes to those who put SKIN IN THE GAME.

Success doesn’t go to those who think they can figure it all out on their own, or without any investment whatsoever.

Smart people invest. Smart people never stop learning. Smart people are always curious.

And the smartest email copywriters and info-marketers in the entire world are BUYERS. They are not lurkers.

Yesterday a gentleman from the U.K., wrote to tell me how thrilled he is with the Matt Furey Original Email Copywriting Course. After just one day of listening (he’s not even half-way through the course), he’s already writing emails and making money.

He’s blown away.

I am happy for him – but I’m not blown away because he’s doing what other Furecat Followers do.

He’s applying the Furey Formula… and he’s knocking the ball out of the park.

You want to smack some homers? You want to deliver some knockout punches?

Then JUMP all over it before the price goes up another $222.00.

Matt Furey