One of my least favorite words in the whacky whirld of copywriting is “HACK.”
When I see that word in someone’s copy, especially in the headline, I’m done reading.
I have zero interest in hacks, crack, schmacks or jumping jacks.
Sure, there are some who think it’s a great word.
It lets everyone know what you are – which is another way the four-letter word is used to describe a journalist who writes and/or spews bullcrap for the unenlightened masses – or someone with something stuck in the back of his or her throat that needs to be expelled.
- A horse used for riding or driving; a hackney.
- A worn-out horse for hire; a jade.
- One who undertakes unpleasant or distasteful tasks for money or reward; a hireling.
The American Heritage® Dictionary of the English Language, 5th Edition.
Keep in mind one of the fundamental teachings of el Furecat… “use your words to paint pictures in peoples’ minds.”
Use words that paint a positive mental image in the eyes of the prospect – words that put points up on the scoreboard.
What are those words?
You’ll discover them in droves when you’re listening to and taking notes on my Email Copywriting Methods and Formulas.
Click either of the links below to get your prospering hands on them NOW.
The Original Matt Furey Email Copywriting Seminar – this is the badboy that el Benbo, aka Ben Settle, continues to recommend, that he says he’s listened to at least 25 times
The Tao of Email Copywriting that Sells – this is a less expensive ass-kicker I recorded with AWAI as well as to my own MasterMind group – it launched the careers of a lot of incredible folks. It’ riveting, contrarian and amazing – which is what YOU can be when you apply the secrets
P.S. I started on my email journey almost 30 years ago – and I have turned my daily musings into best-selling books, courses, seminars and such. This means learning how to write superb email copy has no conceivable limits – IF you follow my wise ways.