Prez Trump warned businesses across our fruity plain, “If you go woke, you’ll go broke.”
I realize the Trumpster has many haters. I also realize he has many people who love him. And I realize that you need both to win big in life.
You might hate hearing this, but having haters, especially jealous and envious haters, is a badge of honor. It means you’re doing something good.
Having haters is just as important as having followers/lovers. Without hate, jealousy and envy, you have nothing to rise above. You need something from both sides to enjoy the ride.
Some people don’t get this. They hope, erroneously, that they can buy batteries that only have a + side to them. They only want praise, love and appreciation. But there aren’t any batteries that work unless they have both positive and negative charges.
Let me put it as nicely as I can: The whirld isn’t this nice big pile of lovey-dovey that people have been told it is. There’s a lot of she-ite out there. And amazingly, much of that pile of she-ite is coming from copywriters, marketers, business strategists, and so on.
Lately, I am amazed at how much misinformation is streaming from the minds and mouths of marketers who used to be pretty damn good. But now they’ve gone woooky wokey.
It’s stunning to hear that making income claims in your copy is suddenly NOT a good idea and won’t increase your income one iota. WHAT?
And how you’re NOT supposed to use any negative emotion in your copy. No fear, no guilt, no anger, no nothing. Just cupcakes, donuts, bonbons… along with some magic mushrooms, ayahuasca and booze.
I get why they’ve gone this route, adopted this woke-set mentality. It’s an attempt to cater to the asses, to tell people what they want to hear instead of the truth.
As I scratch my head, wondering “what happened?” to some of these marketers, I get inspired. I get juiced up. My engine revs up and man, does it ever roar.
And I put all of that energy into my monthly Zen Mastery newsletter, something that the smartest marketers and copy kings on the planet are reading, religiously.
Wait til you see what I have cooked up for the July issue. It’ll light some fireworks inside your brain and nervous system – that you can subsequently turn into what Gary Halbert once called, “mucho fungolas.”
Kick ass – take names!
Matt Furey
