Earlier this morning I got an email from a company that sells underwear, t-shirts and such that are made from bamboo.
I love their product. And I love bamboo. In fact, I am growing many species of it, and each day when I look upon it, I am in awe.
But I am not in awe when a marketing crew sends out an email that rubs a bunch of crap in my face.
I guess this company doesn’t care and pays no attention to the losses of Bud Light, Target and other companies. I guess they don’t realize that the MLB changed their everyday logo a couple weeks back, replacing their usual colors with six they’ve never used before, then they quickly reversed course (I believe it only took an hour) when the cries from the fans were off-the-charts.
I’m all for showcasing sexy models, both male and female. And I don’t care if the models are gay or straight or somewheres in between. On the other hand, I draw the line when I get an email about bamboo underwear that goes into explicit detail about matters that have nothing to do with me, and most likely the majority of their audience.
Based on what we’ve observed over the past few weeks, I’m betting the unsubscribes from this email list were huge.
You might feel the same way about me and this email – so if I have offended you with what I have written, go ahead and unsubscribe. You’ll be happier for doing so.
Note: There’s an important marketing lesson in the above. You will always be offensive to some no matter what you say or write. Get used to it, even welcome it. Unsubscribes are a part of this business.
But if you go too far in your emails or ads… you won’t be in a position to..
Kick ass and take names!